Sara Santanen

Positioning Consultant

10 years experience in SaaS and product marketing. Positioned 30 companies (and counting).

[Working with Sara] was a world-class experience from pre-workshop up to delivery. Hands down, one of the best vendors I've worked with across any function/service offering.

Michael Wenning

Co-founder @ Passive

What people say about Sara

"Big shout out to Sara Santanen and the FletchPMM team for helping us hone our positioning, their process was awesome."

Bryan Chappell

CEO, Scout

"World-class experience from pre-workshop up to delivery. Hands down, one of the best vendors I've worked with across any function/service offering."

Michael Wenning

Co-Founder @ Passive

"It’s not often I’m genuinely impressed these days. Working with Sara and Kate at FletchPMM has been one of those rare experiences. They took a deep dive into our business model, challenges, and positioning, and turned it all inside out in the best possible way. The result is clear, compelling messaging that actually reflects who we are. Our whole team feels genuinely excited about it. It’s one of the best decisions we’ve made."

Kristian Wright

Co-founder & CEO, Enhanced.io

"It was an amazing journey working with Sara and Kate. I believe the new positioning is key for our scaling process."

Alex Liju

Founder @ Attribuly

"[This sprint has] been really helpful for my business, and I was really impressed by the team's work. Sara was awesome - the sessions were super well prepared and professional."

Tom

Founder @ Beamly

"Really pleased with the outcome of the project, and it was a pleasure working with the team.""

Daniel Ashman

Founder @ Stealth Startup

"Sara did an incredible job of helping us navigate lots of competing use cases without much data to find a position that our team could be excited to test. We brought lots of ideas and strong opinions to the table and they helped us get organized and aligned. "

Andrew Askins

Head of Product Marketing @ Scout

"Working with Fletch — and especially with Sara — was an outstanding experience. It was by far the best workshop I’ve ever attended: exceptionally well organized, highly engaging, and delivering truly impactful outcomes."

Sylvain Vandewalle

Leading Product Growth & Marketing @ Sinay