Attribuly: Before and after

Attribuly came to Fletch with a powerful product and breakthrough technology for e-commerce brands, but their messaging didn’t reflect it. While people mostly understood what the product was for, they didn’t understand why to choose it over the competition. The messaging was too abstract and undifferentiated, and lacked the credibility and specificity needed to stand out.

Ecommerce

Not really clear what the product does, what it’s actually for

Messaging was too vague and high-level

Written from the product’s perspective, not the customer’s

✓

Prioritized the most important, high-value use case

✓

Clear differentiation and explanation of how it works

✓

Social proof placed in context to back up the claims

Before

After