Attribuly came to Fletch with a powerful product and breakthrough technology for e-commerce brands, but their messaging didn’t reflect it. While people mostly understood what the product was for, they didn’t understand why to choose it over the competition. The messaging was too abstract and undifferentiated, and lacked the credibility and specificity needed to stand out.
Alex Liju
Founder @ Attribuly
Not really clear what the product does, what it’s actually for
Messaging was too vague and high-level
Written from the product’s perspective, not the customer’s
Before
Prioritized the most important, high-value use case
Clear differentiation and explanation of how it works
Social proof placed in context to back up the claims
After
Not really clear what the product does, what it’s actually for
Messaging was too vague and high-level
Written from the product’s perspective, not the customer’s
Before
Prioritized the most important, high-value use case
Clear differentiation and explanation of how it works
Social proof placed in context to back up the claims
After
