Positioning consultancy trusted by 500+ B2B software companies

HomepagePositioning Sprint

A focused two-week process to nail your primary positioning, capture it in an internal deck that aligns your teams, and showcase it on a rewritten homepage.

$10,000.00

Pricing Tiers: based your annual revenue, and the resulting complexity/impact

Book a Sprint

“People are f**ked if they don't work with Fletch.”

Phil Lakin

Director of AI Transformation, Zapier

Spend 2 weeks of live and async work with our team in collaborative workshops to review strategic positioning options, align on messaging, and shape the core story you'll tell on your homepage (and beyond).

Fletch analyzes your website, demo, sales calls, competitors, and intake questionnaire to identify strategic positioning options. Each bet includes possible risks and downstream implications for your go-to-market and product strategy.

Nobody is going to read a 50-slide positioning presentation. We deliver a focused deck with the exact words to describe what your product is, who it's for, the problem it solves, and the value it delivers.

We turn your chosen positioning into a rewritten homepage with a clear narrative flow and production-ready copy that translates your positioning strategy into language your customers will understand.

Trusted by 500 B2B software companies

When I was CMO at a publicly traded company, we worked with Fletch and the positioning changes resulted in a 25% increase in our homepage’s conversion rate.

Lisa Cole

Former CMO, Cellebrite

Since implementing the insurance vertical positioning on our website we’ve grown our ARR 54% in the last quarter and a half.

Matthew Black

Founder, Mav

Since our work together, I’ve gone from 2 to 40+ clients in 6 months, including the most desirable startups/scale-ups out there, purely from inbound, in Paris and SF.

Theo Avoyne

Founder, Candix

FAQs

Book a Sprint

The total investment time from your team is roughly seven hours over two weeks.

Here's a breakdown of the time allotment required:

Before the Start:

Fill out two intake questionnaires (~30 minutes)

Week 1:

Monday - 75 minute live workshop with Fletch

Tuesday - 60 minute internal meeting with just your team (you may not end up needing it, but just in case)

Wednesday - 75 minute live workshop with Fletch

Thursday - 75 minute live workshop with Fletch

Week 2:

Tuesday - 60 minute live copy review of homepage V1 with Fletch

Wednesday-Friday - 60-90 minutes devoted to compiling feedback for async iterations

We don't do this for four reasons:

1) it would make us exponentially more expensive

2) it would make the process exponentially slower

3) we do not know your industry

4) for early stage companies, outsourcing talking to customers is the last thing we would recommend for any early stage founder to do.

We rely on you to be the subject matter experts on your customers. This project will succeed (or fail) based on how well you know them.

We recommend bringing 4-6 people (max!) from your team, ideally those who deeply understand your product, customers, and go-to-market strategy. We also ask that anyone who attends commits to being present for all the workshops.

While our output definitely can (and should!) influence your other assets, we don't provide those as part of our service. Check out our Trusted Partners for help with specific services.

Pre-work includes:

• filling out an intake questionnaire

• filling out a copywriting questionnaire

• providing us a demo of your product

• providing us a recording of a sales call (if you have one)

Depending on availability, there's usually a 2-6 week wait time to get started. If you have a website revamp or positioning project scheduled for some time later in the year, we suggest reaching out earlier rather than later in order to reserve your spot.