Scout: Before and after
Scout came to FletchPMM in the early stages of building their go-to-market. Their website positioned AI agents for “everyone”, without a clear use case, and described the product only in technical terms – but most of their buyers weren’t technical. It was hard to understand what Scout actually did, who it was for, or why it was different. FletchPMM helped narrow the focus to a concrete use case, surface the real problem being solved, and clearly explain how Scout works — in language their target audience actually understands.
“Big shout out to Sara Santanen and the FletchPMM team for helping us hone our positioning, their process was awesome.”
Technical language that didn’t match a non-technical buyer
Messaging wasn’t tied to any specific use case
High-level technical benefits abstracted away the differentiation
Focused specifically on sales workflows as an entry point
Clear focus on one key use case
Straightforward explanation of what Scout does and how it solves a real problem
Messaging in language the audience understands
