Scout came to Fletch in the early stages of building their go-to-market. Their website positioned AI agents for “everyone”, without a clear use case, and described the product only in technical terms – but most of their buyers weren’t technical. It was hard to understand what Scout actually did, who it was for, or why it was different. Fletch helped narrow the focus to a concrete use case, surface the real problem being solved, and clearly explain how Scout works — in language their target audience actually understands.