Combocurve contacted Fletch to help create a more straightforward website that showcases their unique features and sets them apart from other decline curve analysis software available in the market. They found it difficult to clearly communicate why customers should choose them over the competition, even though customers understood their services. Fletch suggested they focus on their strengths as the top forecasting tool for reservoir engineers, highlighting their efficiency and user-friendliness compared to current options like PhDwin and Aries.