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General Collaboration: Before and after
General Collaboration worked with Fletch to help nail down their positioning, messaging, and target customer focus to prepare for an upcoming product launch.
Productivity Tools
“Anthony and Fletch helped us focus on what mattered most to our potential users and avoid overwhelming and distracting them with the rest.”
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Focus on problem of missing comments (which product-focused individuals didn't struggle with)
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Harder to see exactly how someone would use the product
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Less scannable product sections (i.e. important details buried in the subtext)
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Problem shifted to the annoyance of jumping between apps to comment back
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More scannable product overview
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More clearly explains what someone does inside the product
Before
After
