General Collaboration: Before and after

General Collaboration worked with Fletch to help nail down their positioning, messaging, and target customer focus to prepare for an upcoming product launch.

Productivity Tools

raised $2.2m

Focus on problem of missing comments (which product-focused individuals didn't struggle with)

✓

Harder to see exactly how someone would use the product

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Less scannable product sections (i.e. important details buried in the subtext)

✓

Problem shifted to the annoyance of jumping between apps to comment back

Before

After