Bloomfilter: Before and after

Bloomfilter came to Fletch seeking an outside perspective to help refine their messaging and positioning. Their product covers a variety of use cases, but they wanted to find a way to focus on a core value proposition. We helped them to sharpen their positioning and messaging and then reflect that change in a rewritten homepage.

Developer Tools

vague problem statement

unclear differentiation

leads with outcomes and de-emphasizes the product

✓

leads with main point of differentiation

✓

sharpens the problem

✓

goes deeper into how the product delivers the solution

Before

After