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Blue Triangle: Before and after
Blue Triangle came to Fletch to help update their homepage with sharp, clear messaging in their brand voice. We helped them find the right way to explain the product for their ICP, along with aiding in differentiation against other competitive vendors.
MarTech

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Very clever, but not clear
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Too much text making it hard to skim
✓
Hero balances cleverness and clarity
✓
Supporting messages are tightened up
Before

After
