Blue Triangle: Before and after
Blue Triangle came to Fletch to help update their homepage with sharp, clear messaging in their brand voice. We helped them find the right way to explain the product for their ICP, along with aiding in differentiation against other competitive vendors.
“FletchPMM has this down to a science, thanks to building so many B2B SaaS home pages. Process was buttoned up and the results were indisputably a game changer. Would recommend for every B2B SaaS home page if you want to skip the phase where you see your ICP bounce because they don't get what you do and why they should care and eventually get it right after years of trial and error.”
Very clever, but not clear
Too much text making it hard to skim
Hero balances cleverness and clarity
Supporting messages are tightened up
