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Blue Triangle: Before and after
Blue Triangle came to Fletch to help update their homepage with sharp, clear messaging in their brand voice. We helped them find the right way to explain the product for their ICP, along with aiding in differentiation against other competitive vendors.
MarTech
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Continuous Experience Optimization
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raised $8m
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Very clever
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but not clear
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Too much text making it hard to skim
Before
After
