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Blue Triangle: Before and after

Blue Triangle came to Fletch to help update their homepage with sharp, clear messaging in their brand voice. We helped them find the right way to explain the product for their ICP, along with aiding in differentiation against other competitive vendors.

MarTech
Blue Triangle
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Very clever, but not clear

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Too much text making it hard to skim

Hero balances cleverness and clarity

Supporting messages are tightened up

Before
Blue Triangle before
After
Blue Triangle after