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Superhuman: Before and after
Superhuman came to Fletch looking to develop a positioning & messaging strategy to break into the sales market — growing beyond their success with founders and product managers.
Sales TechProductivity Tools
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$75M Series C
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Broad framing of the problem sales teams face with email
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Over-messaging on benefits
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missing clear product differentiation
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Feature overload
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Extremely long page
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not likely to get read
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Spotlights specific pains AEs face with email
Before
After
