Growblocks: Before and after

Growblocks came to Fletch to update their positioning and messaging for their first large public launch. Their existing homepage didn't reflect their more recent product developments or customer focuses.
More vision-oriented, less clear about specifics
Pitched an approach to RevOps rather than the product

Before

Leads with who it's for and the key use cases
Explains exactly how teams would use it

After

More vision-oriented, less clear about specifics
Pitched an approach to RevOps rather than the product

Before

Leads with who it's for and the key use cases
Explains exactly how teams would use it

After

"People constantly asked: "What are you doing?" We couldn't explain it. We needed to iterate almost monthly on messaging in search of PMF, so we couldn't afford to spend months on messaging. Fletch gave us the fish and taught us to fish. It was the most important investment to find message-market fit. Not only did we get a clear message, but also a framework that let us you rapidly iterate as we searched for the right message."

Mikkel Kiærulf Plæhn

Head of Demand, Growblocks