Sprocket came to Fletch with a powerful set of features, but a lack of clarity of how to package and position these features to enable go-to-market.
Unclear exactly who or what the product is used to do.
No explanation of what problem it solves
Hits the user with a wall of features
Before
Highlights exactly who should use it, and what they should use it for.
Pinpoints specific gaps in SharePoint
Prioritizes key features and capabilities
After
Unclear exactly who or what the product is used to do.
No explanation of what problem it solves
Hits the user with a wall of features
Before
Highlights exactly who should use it, and what they should use it for.
Pinpoints specific gaps in SharePoint
Prioritizes key features and capabilities
After
