Beamly (formerly Podcastpage.io) came to Fletch as they were rebranding and expanding beyond podcasting. While their original messaging was clear, it was narrowly focused and didn’t reflect the broader set of creators they were starting to attract. Fletch helped Beamly define a new positioning, make their core capabilities obvious, and build a message that speaks directly to modern creators – not just podcasters.
Tom
Founder @ Beamly
Messaging focused only on podcasting, missing other content types
No clear differentiation from other podcast website tools in the market
Before
Clearly addressing the new audience
Key features and capabilities highlighted upfront
Clearly explains how Beamly works
After
Messaging focused only on podcasting, missing other content types
No clear differentiation from other podcast website tools in the market
Before
Clearly addressing the new audience
Key features and capabilities highlighted upfront
Clearly explains how Beamly works
After
