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Beamly: Before and after

Beamly (formerly Podcastpage.io) came to Fletch as they were rebranding and expanding beyond podcasting. While their original messaging was clear, it was narrowly focused and didn’t reflect the broader set of creators they were starting to attract. Fletch helped Beamly define a new positioning, make their core capabilities obvious, and build a message that speaks directly to modern creators – not just podcasters.

MarTechCreator Economy
Beamly
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Messaging focused only on podcasting, missing other content types

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No clear differentiation from other podcast website tools in the market

Clearly addressing the new audience

Key features and capabilities highlighted upfront

Clearly explains how Beamly works

Before
Beamly before
After
Beamly after