Mo: Before and after

Mo had been leading with a visionary message that won over investors — but alienated customers. They came to Fletch to help make their value proposition crystal clear to prospects.

HR Tech

Unclear, visionary messaging

Doesn't detail the key use cases

Doesn't actually explain how the product works

✓

Leads with a strong POV/narrative in the hero

✓

Explains exactly who, how, and when someone would use Mo

✓

Clearly lists the pain points experienced by prospects

Before

After