Administrate: Before and after
Administrate came to Fletch for help with revamping their positioning and messaging on their homepage in order to improve their marketing and sales motions. Fletch helped them hone in their ideal ICP and key use case.
“Since incorporating Fletch's positioning and messaging recommendations to our website and broader marketing materials, we have been seeing a significant impact with clients coming to us knowing how we can help them and eager to get to the next steps. We expect this to significantly shorten sales cycles and tighten our GTM process.”
broad, vague
unclear exactly what problem(s) Administrate solves
differentiation takes a back seat to business outcomes
focused on the key use case
highlights the main problems and demonstrates how Administrate solves them
differentiation takes the center stage (which makes the business outcomes more believable)
