Administrate: Before and after

Administrate came to Fletch for help with revamping their positioning and messaging on their homepage in order to improve their marketing and sales motions. Fletch helped them hone in their ideal ICP and key use case.

HR Tech

broad, vague

unclear exactly what problem(s) Administrate solves

differentiation takes a back seat to business outcomes

✓

focused on the key use case

✓

highlights the main problems and demonstrates how Administrate solves them

✓

differentiation takes the center stage (which makes the business outcomes more believable)

Before

After