Vouris: Before and after

Vouris came to Fletch because they struggled to clearly articulate their value proposition and differentiation. Additionally, they wanted to attract more of their ideal client profile and be more selective in who they work with. We helped them to dial in their positioning around their core offer/target customer segment.

Professional Services

buries what the company actually does several scrolls down

unclear what differentiates them from other similar service providers

not exactly clear what problem Vouris solves

✓

clarifies exactly what you're getting and how it will work

✓

leads with key differentiation

✓

problem statement is extremely dialed in and specific

Before

After