Back to All
Voltaiq: Before and after
Voltaiq was looking to Fletch to help them clarify their positioning and messaging, especially around their target manufacturing customer segment, as they worked to cross the chasm from their initial broad vision.
Energy
×
covers a broad swatch of segments and use cases
×
mostly outcome-focused (without explaining the "how")
✓
narrows the focus to manufacturing use cases (their ICP)
✓
explains exactly how you would use the product (and why)
Before
After
