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Voltaiq: Before and after
Voltaiq was looking to Fletch to help them clarify their positioning and messaging, especially around their target manufacturing customer segment, as they worked to cross the chasm from their initial broad vision.
Energy
“The messaging worked incredibly well. We've landed two target accounts and very credible logos for the hyper-focused manufacturing use case we went after. The process was quick, seamless, and effective.”
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covers a broad swatch of segments and use cases
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mostly outcome-focused (without explaining the "how")
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narrows the focus to manufacturing use cases (their ICP)
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explains exactly how you would use the product (and why)
Before
After
