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Waratek: Before and after
Waratek came to Fletch to help with sharpening the positioning and messaging on their homepage.
Cybersecurity
“Fletch helped take our communication from highly complicated to incredibly efficient. Anthony and Rob's ability to understand the value of a solution and relay that in a way that's intuitive to a prospect is unmatched.”
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Broad messaging
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Not targeted at their specific ICP
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Leads with outcomes (which makes it hard to scan)
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Messaging is focused at key target customer
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Explains how the product works
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Leads with product capabilities (which makes it easier to scan)
Before
After
