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Waratek: Before and after
Waratek came to Fletch to help with sharpening the positioning and messaging on their homepage.
Cybersecurity
×
Broad messaging
×
Not targeted at their specific ICP
×
Leads with outcomes (which makes it hard to scan)
✓
Messaging is focused at key target customer
✓
Explains how the product works
✓
Leads with product capabilities (which makes it easier to scan)
Before
After
