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Waratek: Before and after

Waratek came to Fletch to help with sharpening the positioning and messaging on their homepage.
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"Fletch helped take our communication from highly complicated to incredibly efficient. Anthony and Rob's ability to understand the value of a solution and relay that in a way that's intuitive to a prospect is unmatched."

"Fletch helped take our communication from highly complicated to incredibly efficient. Anthony and Rob's ability to understand the value of a solution and relay that in a way that's intuitive to a prospect is unmatched."

Jacob Warren

VP of Marketing, Waratek

Side-by-side
Both
Before
After
Broad messaging
Not targeted at their specific ICP
Leads with outcomes (which makes it hard to scan)

Before

Messaging is focused at key target customer
Explains how the product works
Leads with product capabilities (which makes it easier to scan)

After

Broad messaging
Not targeted at their specific ICP
Leads with outcomes (which makes it hard to scan)

Before

Messaging is focused at key target customer
Explains how the product works
Leads with product capabilities (which makes it easier to scan)

After

Other Before/After examples

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