Safecube came to Fletch because they knew their product was strong but their story wasn’t sticking. They were speaking to too many audiences – from SMBs to enterprises to developers – and it was watering down their message. People understood what the product did, but not why it was the right choice. We helped them focus on their core audience: SBMs tracking containers manually. Together we clarified what set them apart, and built messaging that makes their value obvious.
Sylvain Vandewalle
Leading Product Growth & Marketing @ Sinay
Mixed messages — trying to speak to SMBs, large enterprises, and developers all at once
Focused on problems the product didn’t actually solve
Hard to tell what makes Safecube different
Before
Explicitly calling out the focus on SMBs and their needs
Speaks directly to the real pain point: tracking containers manually
Shows how Safecube stands out — simple, fast, and made for small teams
After
Mixed messages — trying to speak to SMBs, large enterprises, and developers all at once
Focused on problems the product didn’t actually solve
Hard to tell what makes Safecube different
Before
Explicitly calling out the focus on SMBs and their needs
Speaks directly to the real pain point: tracking containers manually
Shows how Safecube stands out — simple, fast, and made for small teams
After
