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Safecube: Before and after
Safecube came to Fletch because they knew their product was strong but their story wasn’t sticking. They were speaking to too many audiences – from SMBs to enterprises to developers – and it was watering down their message. People understood what the product did
Logistics

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Container Tracking
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Mixed messages — trying to speak to SMBs
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large enterprises
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and developers all at once
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Focused on problems the product didn’t actually solve
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Hard to tell what makes Safecube different
Before

After
