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Safecube: Before and after

Safecube came to Fletch because they knew their product was strong but their story wasn’t sticking. They were speaking to too many audiences – from SMBs to enterprises to developers – and it was watering down their message. People understood what the product did

Logistics
Safecube
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Container Tracking

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Mixed messages — trying to speak to SMBs

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large enterprises

and developers all at once

Focused on problems the product didn’t actually solve

Hard to tell what makes Safecube different

Before
Safecube before
After
Safecube after