Polser: Before and after

Polser came to Fletch as an early stage startup preparing for a beta-launch. They had more investor-focused messaging on their homepage and wanted to update their positioning around their target customer segment.

Customer Service Tech

very high level and broad language

not at all clear what the product is or does

not at all clear who the product is for

✓

highly specific language focused on one key use case

✓

explains exactly how the product works and what problems it solves

✓

details exactly who the product is for

Before

After