Survicate: Before and after
Survicate reached out to Fletch to get a better handle on how to position themselves because they were having trouble clearly defining what made them stand out in a crowded survey marketplace. Fletch helped them reposition as a "customer feedback platform" with advanced survey features that go beyond standard tools.
“I recommend FletchPMM to any SaaS that has doubts about their positioning and it becomes a recurring internal discussion. We ended up not only with way better homepage, but also team alignment and clarity where we're going from there. The cooperation was smooth, fun and everybody learned a lot about positioning - something we can now apply to other landing pages.”
Focused on old category of survey tools
Differentiation wasn't strong enough in this category
Category didn't do justice to newer features Survicate had created
Moves Survicate into a new higher value category
Highlights a larger, more painful problem that Survicate solves
Clearly highlights the new target audience
