Survicate: Before and after

Survicate reached out to Fletch to get a better handle on how to position themselves because they were having trouble clearly defining what made them stand out in a crowded survey marketplace. Fletch helped them reposition as a "customer feedback platform" with advanced survey features that go beyond standard tools.

MarTech

Focused on old category of survey tools

Differentiation wasn't strong enough in this category

Category didn't do justice to newer features Survicate had created

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Moves Survicate into a new higher value category

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Highlights a larger, more painful problem that Survicate solves

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Clearly highlights the new target audience

Before

After