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UserGems: Before and after
UserGems approached Fletch looking for help creating a new homepage that clearly describes the problem they're solving, what they do, and how they're different.
Sales TechMarTech

“Positioning & messaging is strategically critical but at the same time can be subjective. We worked with Anthony because we knew that he would not let us settle for consensus/group think. Through this collaboration, our internal team walked away more aligned about our core differentiated use case & messaging. Excited to put this new baby out into the wild! If you're struggling to put together your first website or if you find your website sounds just like everyone else, call Anthony!”
Before

After
