FlowSpace: Before and after

FlowSpace was looking to reposition their marketplace product. They had been testing several different use cases for the product, and wanted to focus specifically on helping companies with hybrid teams find flexible workspace options.

Marketplace

Ambiguous as to how the product actually works

Doesn't talk at all about any of the problems the product solves

Highlights several very different use cases

✓

Explains exactly how FlowSpace works

✓

Talks about the exact problems it solves

✓

Focused on most important use case (finding space for hybrid teams)

Before

After