FlowSpace: Before and after

FlowSpace was looking to reposition their marketplace product. They had been testing several different use cases for the product, and wanted to focus specifically on helping companies with hybrid teams find flexible workspace options.

"Fletch were a joy to work with. They educated and challenged us from day one. I have learned so much from being in their stratosphere and continue to learn each week. Big thanks for the schooling and helping to educate me on how to do better and make our offering simpler to understand for our B2B customer. Would 100% recommend. Just leave your founder ego at the door."

"Fletch were a joy to work with. They educated and challenged us from day one. I have learned so much from being in their stratosphere and continue to learn each week. Big thanks for the schooling and helping to educate me on how to do better and make our offering simpler to understand for our B2B customer. Would 100% recommend. Just leave your founder ego at the door."

Harry Wilson Hallberg

Co-Founder, FlowSpace

Ambiguous as to how the product actually works
Doesn't talk at all about any of the problems the product solves
Highlights several very different use cases

Before

Explains exactly how FlowSpace works
Talks about the exact problems it solves
Focused on most important use case (finding space for hybrid teams)

After

Ambiguous as to how the product actually works
Doesn't talk at all about any of the problems the product solves
Highlights several very different use cases

Before

Explains exactly how FlowSpace works
Talks about the exact problems it solves
Focused on most important use case (finding space for hybrid teams)

After