Uman came to Fletch to help create one cohesive positioning that could fuel what was said on the website, sales pitch, and product level communication. We helped them hone their use case and target customer to create a much sharper, differentiated positioning — and then reflected that on a rewritten homepage.
broader use case
less clear on the target audience
not exactly clear what problem Uman solves
Before
sharpened use case
more focused target audience
detailed description of the problem & how Uman solves it
After
broader use case
less clear on the target audience
not exactly clear what problem Uman solves
Before
sharpened use case
more focused target audience
detailed description of the problem & how Uman solves it
After
