Wes Bush (author of the best-selling "Product Led Growth" book) came to Fletch to help position a new product offering.
The page is longer and difficult to digest (information-overload)
Ambiguous what's actually offered
Not clear who the offer is for
Before
Cuts out extraneous information and focuses on the most important details
Details what you get by being a part of the Academy
Says exactly who the Academy is for (and what problems it solves)
After
The page is longer and difficult to digest (information-overload)
Ambiguous what's actually offered
Not clear who the offer is for
Before
Cuts out extraneous information and focuses on the most important details
Details what you get by being a part of the Academy
Says exactly who the Academy is for (and what problems it solves)
After
