Parabola: Before and after

Parabola came to Fletch to reposition ahead of a fundraising announcement. The product had evolved significantly and Parabola wanted it best represented before they scaled up their go-to-market efforts.
Page architecture made information harder to digest
Homepage hero was broad and vague
Unclear exactly how someone would use the product

Before

Highlights specific differentiated capabilities
Hero leads with Parabola's key promise to "operators"
Explains exactly how the product works

After

Page architecture made information harder to digest
Homepage hero was broad and vague
Unclear exactly how someone would use the product

Before

Highlights specific differentiated capabilities
Hero leads with Parabola's key promise to "operators"
Explains exactly how the product works

After

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