Parabola: Before and after

Parabola came to Fletch to reposition ahead of a fundraising announcement. The product had evolved significantly and Parabola wanted it best represented before they scaled up their go-to-market efforts.

Operations Tech

Page architecture made information harder to digest

Homepage hero was broad and vague

Unclear exactly how someone would use the product

✓

Highlights specific differentiated capabilities

✓

Hero leads with Parabola's key promise to "operators"

✓

Explains exactly how the product works

Before

After