Rampmetrics: Before and after

RampMetrics was looking for help finding unique differentiation against their competitors. Fletch helped them narrow down to the most common enemy of their ideal customers.

MarTech

broad, covers a variety of use cases

doesn't name the enemy

lacks clear differentiation

✓

focuses the message against homegrown solutions

✓

fleshes out the weaknesses of the alternative in detail

✓

clearly explains the differentiation offered by the platform

Before

After