RampMetrics was looking for help finding unique differentiation against their competitors. Fletch helped them narrow down to the most common enemy of their ideal customers.
broad, covers a variety of use cases
doesn't name the enemy
lacks clear differentiation
Before
focuses the message against homegrown solutions
fleshes out the weaknesses of the alternative in detail
clearly explains the differentiation offered by the platform
After
broad, covers a variety of use cases
doesn't name the enemy
lacks clear differentiation
Before
focuses the message against homegrown solutions
fleshes out the weaknesses of the alternative in detail
clearly explains the differentiation offered by the platform
After
