Instruqt: Before and after

Instruqt came to Fletch to help with positioning and messaging for a homepage refresh.

Sales TechDeveloper Tools

Vague, slightly confusing messaging

Use Case-overload that overwhelms the visitor

Never explains what the product does or how it works

✓

Positioned on key use case of helping sell products to developers

✓

Explains exactly how the product works

✓

Explains the exact problem being solved

Before

After