Instruqt: Before and after

Instruqt came to Fletch to help with positioning and messaging for a homepage refresh.
Vague, slightly confusing messaging
Use Case-overload that overwhelms the visitor
Never explains what the product does or how it works

Before

Positioned on key use case of helping sell products to developers
Explains exactly how the product works
Explains the exact problem being solved

After

Vague, slightly confusing messaging
Use Case-overload that overwhelms the visitor
Never explains what the product does or how it works

Before

Positioned on key use case of helping sell products to developers
Explains exactly how the product works
Explains the exact problem being solved

After

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