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Instruqt: Before and after
Instruqt came to Fletch to help with positioning and messaging for a homepage refresh.
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Both
Before
After
Vague, slightly confusing messaging
Use Case-overload that overwhelms the visitor
Never explains what the product does or how it works
Before
Positioned on key use case of helping sell products to developers
Explains exactly how the product works
Explains the exact problem being solved
After
Vague, slightly confusing messaging
Use Case-overload that overwhelms the visitor
Never explains what the product does or how it works
Before
Positioned on key use case of helping sell products to developers
Explains exactly how the product works
Explains the exact problem being solved
After
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