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Instruqt: Before and after
Instruqt came to FletchPMM to help with positioning and messaging for a homepage refresh.
Sales TechDeveloper Tools
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Vague, slightly confusing messaging
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Use Case-overload that overwhelms the visitor
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Never explains what the product does or how it works
✓
Positioned on key use case of helping sell products to developers
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Explains exactly how the product works
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Explains the exact problem being solved
Before
After
