UserEvidence: Before and after
UserEvidence came to Fletch looking for guidance on ways to clearly explain what their product does and how it's differentiated from simple "social proof" tools. We helped them to focus in on the key use case of collecting customer stories, and lead with a value prop centered on collecting stories at scale (rather than asking customers one by one.)
“Working with Fletch solidified the problem we solve, who we solve it for, and how we solve it. They got our Leadership team on the same page and improved the clarity of our messaging on the most important real estate we have: our home page.”
leads with a vague outcome
broader problem statement
leaves people wondering "but what does the product actually do?"
department-agnostic message
leads with most important use case
highlights a much sharper pain point
demonstrates exactly how the product solves the problem
leading with most important department (marketing)
