UserEvidence: Before and after

UserEvidence came to Fletch looking for guidance on ways to clearly explain what their product does and how it's differentiated from simple "social proof" tools. We helped them to focus in on the key use case of collecting customer stories, and lead with a value prop centered on collecting stories at scale (rather than asking customers one by one.)

MarTech

leads with a vague outcome

broader problem statement

leaves people wondering "but what does the product actually do?"

department-agnostic message

✓

leads with most important use case

✓

highlights a much sharper pain point

✓

demonstrates exactly how the product solves the problem

✓

leading with most important department (marketing)

Before

After