Pencil Spaces: Before and after

Pencil Spaces wanted to sharpen their positioning. Fletch helped them to reorient their value propositions and positioning around their best-fit customer segment (online tutors).

EdTech

broader positioning speaking to multiple segments at once

no clear description of what problem they solve

feature overload

✓

focused positioning on primary best-fit customer segment

✓

dedicated problem section to anchor the value of the product against

✓

highlights most important/most differentiated features

Before

After