Doseform: Before and after

Doseform came to Fletch seeking guidance on how to get more specific with their positioning to support investments in a repeatable go-to-market program.

Health Tech

Generic positioning on broad use case

No mention of the problem they solve

Speaks to outcomes without clarity on what the product actually does

✓

Positioned on a more specific use case (patient order updates)

✓

Highlights specific challenge of their target customer

✓

Details their most compelling capabilities

Before

After