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Atolio: Before and after
Atolio was looking for help sharpening their positioning. Fletch helped them narrow their focus to enterprise search, differentiating against other vendors that don't allow enterprises to keep their data on premise.
Knowledge Management

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Enterprise Search
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raised $8.4m
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Lacks a clear product category
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Fuzzy problem statements
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Lacks a clear explanation of how it works
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Positions firmly as enterprise search
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Sharpened problem
Before

After
