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Atolio: Before and after
Atolio was looking for help sharpening their positioning. Fletch helped them narrow their focus to enterprise search, differentiating against other vendors that don't allow enterprises to keep their data on premise.
Knowledge Management
“We wanted to work with Fletch because clarity is extra-important in a space where the AI landscape is changing every day. We couldn't be happier with how everything came together, and so many of the VCs and founders we showed the site to asked who built it, so they'll know where to go next time!”
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Lacks a clear product category
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Fuzzy problem statements
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Lacks a clear explanation of how it works
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Positions firmly as "enterprise search"
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Sharpened problem
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Explains exactly what someone can do with the product
Before
After
