Skip to main content
Back to All

Atolio: Before and after

Atolio was looking for help sharpening their positioning. Fletch helped them narrow their focus to enterprise search, differentiating against other vendors that don't allow enterprises to keep their data on premise.

Knowledge Management
Atolio
×

Enterprise Search

×

raised $8.4m

×

Lacks a clear product category

×

Fuzzy problem statements

Lacks a clear explanation of how it works

Positions firmly as enterprise search

Sharpened problem

Before
Atolio before
After
Atolio after