Atolio: Before and after

Atolio was looking for help sharpening their positioning. Fletch helped them narrow their focus to enterprise search, differentiating against other vendors that don't allow enterprises to keep their data on premise.

Knowledge Management

Lacks a clear product category

Fuzzy problem statements

Lacks a clear explanation of how it works

✓

Positions firmly as "enterprise search"

✓

Sharpened problem

✓

Explains exactly what someone can do with the product

Before

After