Anvilogic: Before and after

Anvilogic came to Fletch feeling good about their positioning, but felt their homepage messaging could be sharpened. Specifically, they were looking for guidance on two things: 1) What features to prioritize 2) How to best explain the highly technical features.

Cybersecurity

Lacks clarity around why they're better than the main alternative (Splunk)

Over emphasis on benefits without explaining how they get the benefits

Doesn't explain the problem being solved

✓

Positions sharply relative to the main alternative (Splunk)

✓

Leads with clear capabilities that highlight their differentiation

✓

Pinpoints the specific problem being addressed

Before

After