SlimAI: Before and after

Slim was pivoting from being a developer-focused tool to an enterprise collaboration platform for software supply chain security. They came Fletch for help with repositioning along with sharpening their messaging around new value propositions.

Developer Tools

Vision-centric messaging, rather than product/use case-centric

Language was jargon-heavy, which made the messaging unclear

Extremely text-heavy, hard to scan

✓

Clearly explains who the product is for, along with how & why someone would use it

✓

Explains the key problems being solved by the product

✓

Prioritizes the key information, making it easy to scan

Before

After