GroupGreeting: Before and after

GroupGreeting offers a platform for sending customizable group ecards for various occasions, with features including unlimited signers, photos, GIFs, and gift cards, supported by customer service available seven days a week. They came to Fletch to establish foundational positioning and messaging they could rally their GTM efforts around, specifically starting with a new homepage design and copy. We helped them narrow down to their best use case: coordinating the group birthday card in an office.

HR Tech

tries to speak to many use cases, which waters down the messaging

doesn't differentiate from other online card solutions

✓

focuses on the use case of the best-fit customers

✓

highlights the key problems the platform solves, along with key differentiators

Before

After