Grizzle: Before and after
Grizzle came to us with a broad “content + growth” pitch that left prospects unclear and lumped them in with generic agencies. We sharpened their positioning to “Run your SEO content program”—with senior-led editorial, a vetted talent bench, and repurposing built-in.
“World-class experience from pre-workshop up to delivery. Hands down, one of the best vendors I've worked with across any function/service offering.”
Abstract who/what: “Integrated content/organic growth” language masked the JTBD
Bloated menu of services (PR, link-building, influencer, etc.) diluted the wedge
Unclear how the service worked
Focused the story on running content marketing programs
Reduced the set of services to align with specific B2B content programs
Walked out a step-by-step framing for working with Grizzle
