The Reeder: Before and after

Devin recently launched his consulting business but was having trouble explaining his services to prospective clients. Fletch helped Devin sort through the potential approaches to message his service

Professional Services

B2B Content Marketing Service

Unclear differentiation (why work with Devin?)

Trying to positioning multiple products

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Doesn't tell you how the process works

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Extremely clear differentiation (proven strategies at Clari & Gong)

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One clear offer

Before

After