The Reeder: Before and after

Devin recently launched his consulting business but was having trouble explaining his services to prospective clients. Fletch helped Devin sort through the potential approaches to message his service, to highlight his most differentiated "feature", his past experience at Clari and Gong.

Professional Services

Unclear differentiation (why work with Devin?)

Trying to positioning multiple products

Doesn't tell you how the process works

✓

Extremely clear differentiation (proven strategies at Clari & Gong)

✓

One clear offer, supported by other resources

✓

Clear explanation of what it looks like to work with Devin

Before

After