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TestBox: Before and after
TestBox hired Fletch to help sharpen their approach to two distinct markets, in order to make their product easier to understand.
Sales TechMarTechOperations Tech
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Abstract explanation of the product use case
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Trying to target two audience at the same time
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Unclear what problem it solves
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Explains exactly what you'd use the product to do
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Prioritizes their most lucrative audience
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Highlights exactly what's wrong with the current way of demoing
Before
After
