Synthesia reached out to Fletch for help with specific use case pages — and to help train the product marketing team on Fletch's approach to messaging and positioning. Fletch helped re-write the Learning & Development use case page (the key focus of the company).
Doesn't talk about the problems Synthesia solves
Lots of information buried in sub-menus
Before
Explains the value of the product in relation to the exact problems it solves
Made information easily accessible (and scannable)
After
Doesn't talk about the problems Synthesia solves
Lots of information buried in sub-menus
Before
Explains the value of the product in relation to the exact problems it solves
Made information easily accessible (and scannable)
After
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