CompanyCam’s current messaging was anchored on documenting job sites with photos, but they wanted a more holistic view of how customers use the product. The core use case CompanyCam shines at is managing construction projects through photo documentation. We helped them more clearly explain the capabilities of their product in how they address the job site use case.
Jordan Small
Product Marketing Manager @ CompanyCam
Information overload (much of it buried in sub-menus)
Less clear how the product actually works
Doesn't address the problems solved by CompanyCam
Before
Prioritized, easy-to-digest information
Explained exactly how the product works (and how people use it)
Explains features & capabilities in light of the problems it solves
After
Information overload (much of it buried in sub-menus)
Less clear how the product actually works
Doesn't address the problems solved by CompanyCam
Before
Prioritized, easy-to-digest information
Explained exactly how the product works (and how people use it)
Explains features & capabilities in light of the problems it solves
After
