Synapsa: Before and after
Synapsa (formerly Scheduler) came to Fletch to vet and pressure-test their positioning and messaging ahead of a full brand re-launch coming out of their pre-seed MVP stage.
“Product positioning is the single most important decision a founder makes, and the reality is you often need outside coaching to nail it. I spend over a decade learning brand building at the top marketing company in the world, but I also eat, sleep, and breath the business every day. That's why it was such a game changer to work with the Fletch team and have them translate all of our insights and learnings in to compelling, customer facing copy.”
Leads with benefits and hides the true differentiators of the product
Doesn't answer "why us over other scheduling tools"
Directly addresses the limitations of the alternatives
Brings the product differentiation to the forefront
