Membership: Before and after

Membership (formerly Searchie) had grown their product to serve multiple use cases and segments, making it difficult to craft a clear, focused messaging and positioning on their homepage. Fletch helped them reposition around memberships, highlighting the limitations of existing tools not built specifically for that use case.

Creator Economy

Broad messaging covering a variety of use cases

Doesn't explain the problems the platform solves

No competitive alternatives present

✓

Focused, sharp message centering on key use case of memberships

✓

Details the exact problems the platform addresses

✓

Highlights the differentiation against specific competitive alternatives

Before

After