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Lemlist: Before and after
Lemlist reached out to Fletch after months of following Anthony and Rob’s LinkedIn posts. They were seeking expert guidance to craft a clear homepage that aligned with their positioning and could create an 'Aha!' moment for their target audience.
Sales Tech
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Broad, vague positioning
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No mention of the problems the platform solves
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Feature-heavy
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Positioned on "deliverability" (key differentiator)
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Highlights key use cases
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Details the problem being solved
Before
After
