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Lemlist: Before and after
Lemlist reached out to Fletch after months of following Anthony and Rob’s LinkedIn posts. They were seeking expert guidance to craft a clear homepage that aligned with their positioning and could create an 'Aha!' moment for their target audience.
Sales Tech
“Fletch's team helped us create clearer positioning and understanding of our personas, as well as easy-to-get messaging on our homepage.”
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Broad, vague positioning
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No mention of the problems the platform solves
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Feature-heavy
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Positioned on "deliverability" (key differentiator)
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Highlights key use cases
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Details the problem being solved
Before
After
