Invideo: Before and after
Invideo's homepage was a gallery of templates and trending use cases that promised anyone could make any video. FletchPMM helped Invideo position for serious creatives, with a problem-first story: most AI video tools need babysitting, while Invideo's AI agents handle the busywork so creatives can spend their time on the creative work.
"Create videos without limits" is for everyone, so it speaks to no one
Page is a wall of template galleries with no narrative
No problem framing and no reason to pick Invideo over other AI video tools
Names the target customer: serious creatives
Leads with the problem: AI you have to babysit
Differentiates on AI agents that handle the busywork (no prompt engineering, edit multiple shots at once)
Clear narrative from problem to capabilities to proof to pricing
