Grizzle came to us with a broad “content + growth” pitch that left prospects unclear and lumped them in with generic agencies. We sharpened their positioning to “Run your SEO content program”—with senior-led editorial, a vetted talent bench, and repurposing built-in.
Michael Wenning
Co-founder @ Passive
Abstract who/what: “Integrated content/organic growth” language masked the JTBD
Bloated menu of services (PR, link-building, influencer, etc.) diluted the wedge
Unclear how the service worked
Before
Focused the story on running content marketing programs
Reduced the set of services to align with specific B2B content programs
Walked out a step-by-step framing for working with Grizzle
After
Abstract who/what: “Integrated content/organic growth” language masked the JTBD
Bloated menu of services (PR, link-building, influencer, etc.) diluted the wedge
Unclear how the service worked
Before
Focused the story on running content marketing programs
Reduced the set of services to align with specific B2B content programs
Walked out a step-by-step framing for working with Grizzle
After
