Grizzle: Before and after

Grizzle came to us with a broad “content + growth” pitch that left prospects unclear and lumped them in with generic agencies. We sharpened their positioning to “Run your SEO content program”—with senior-led editorial, a vetted talent bench, and repurposing built-in.

Professional Services

Abstract who/what: “Integrated content/organic growth” language masked the JTBD

Bloated menu of services (PR, link-building, influencer, etc.) diluted the wedge

Unclear how the service worked

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Focused the story on running content marketing programs

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Reduced the set of services to align with specific B2B content programs

✓

Walked out a step-by-step framing for working with Grizzle

Before

After