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Grizzle: Before and after
Grizzle came to us with a broad “content + growth” pitch that left prospects unclear and lumped them in with generic agencies. We sharpened their positioning to “Run your SEO content program”—with senior-led editorial
Professional Services
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Content Marketing Agency for B2B SaaS
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Abstract who/what: “Integrated content/organic growth” language masked the JTBD
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Bloated menu of services (PR
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link-building
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influencer
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etc.) diluted the wedge
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Unclear how the service worked
Before
After
