Back to All
CommandBar: Before and after
CommandBar came to Fletch for help positioning their "Nudges" product. We helped them to position within the digital adoption space while highlighting their key differentiation within the category.
Product Management Tech
“Anthony and his team pulled the right concepts out of us with super high velocity sessions, then molded them into a page structure and sentences that got the message across with pith and our brand voice.”
×
covers a variety of use cases (without an anchoring element)
×
differentiation is not specified
×
lacks a strong POV
✓
anchors the use cases to the product category "digital adoption tools"
✓
differentiation is targeted and explicit
✓
takes a highly opinionated stance
Before
After
