CommandBar: Before and after

CommandBar came to Fletch for help positioning their "Nudges" product. We helped them to position within the digital adoption space while highlighting their key differentiation within the category.

Product Management Tech

covers a variety of use cases (without an anchoring element)

differentiation is not specified

lacks a strong POV

✓

anchors the use cases to the product category "digital adoption tools"

✓

differentiation is targeted and explicit

✓

takes a highly opinionated stance

Before

After