Comeet: Before and after

The main problem Comeet solves is getting hiring managers excited to use their ATS platform, unlike competitors. Comeet enables customized, flexible workflows to support complex recruiting processes. We helped Comeet use a competitive positioning approach to explain its value: by positioning against legacy ATS platforms.
Undifferentiated positioning (messaging could apply to any ATS)
No indication of the problems solved by the platform
Generic "all-in-one" narrative

Before

Leads with the key differentiation (focus on hiring managers)
Explains the unique problems solved by Comeet
Opinionated, strong POV throughout the narrative

After

Undifferentiated positioning (messaging could apply to any ATS)
No indication of the problems solved by the platform
Generic "all-in-one" narrative

Before

Leads with the key differentiation (focus on hiring managers)
Explains the unique problems solved by Comeet
Opinionated, strong POV throughout the narrative

After

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