Authority Capital for Founder-Led Brands
Obey Creative
OBEY Creative builds podcast-driven content engines for B2B founders. One great conversation per week becomes 15-20 assets: clips, LinkedIn posts, blog content, and newsletter material. We close the Authority Gap — the distance between your expertise and the market's awareness of it. Founders who finish their positioning work with FletchPMM use OBEY to amplify it everywhere.
“As a VC, I talk to founders every day about building visibility in their markets. When my good friend, Matt Crane, and I decided to launch Code and Cobblestones, we needed a team that could move fast and deliver at a high level. OBEY Creative did exactly that. Justin and his team handled everything (strategy, production, editing, clips, distribution) so all we had to do was show up and have great conversations. The quality of work is exceptional, the turnaround is fast, and Justin genuinely understands what founders and investors need from a content perspective. I'd recommend OBEY to any founder or fund manager looking to build their brand.”
William Lehman
Founder, Step Function VC
Process Overview
It starts with the Authority Launch, a 30-day sprint where we define your positioning, build your show, set up all the tech, and produce your first 2 episodes. From there, you move into the Authority Media Engine for ongoing production. One recording per week from you, we handle everything else, and your content engine runs on autopilot.
Deliverables & Pricing
Brand positioning and podcast identity, set design and equipment setup, run-of-show templates, and guest outreach strategy (via the Authority Launch), plus ongoing delivery of 4 video podcast episodes per month, 60+ repurposed assets, and distribution across 3 platforms (via the Authority Media Engine). Optional add-ons: weekly newsletter, guest coordination, social publishing & management, LinkedIn ghostwriting, and paid ads.
The Authority Launch: $12,000 one-time (30 days). The Authority Media Engine: starting at $5,000/month.