Christine Vidal
Demand Gen Lead, Conveyor
Stage 1 (1-2 weeks)
The Buyer’s Business Case:
We explore keywords, competitive solutions, buyer motivations, use cases, and objections to assemble exactly what your buying champion needs to see before contacting you.
Paid Ads Account Audits:
We complete a deep audit of 2 ad accounts of your choice with immediately actionable insights. This helps set up the landing pages for the best chance of success.
Stage 2 (2-3 weeks)
Create your landing page wireframes:
Once we know what exactly your prospects need to see and are looking for, we’ll build a set of landing pages (wireframes with finished copy) that ensures they see it.
Distribution strategy:
You will receive the distribution strategy for the landing pages, which will include the campaigns we recommend for each landing page and example ad copy driving to the pages.
Testing, Iteration, and Hand-off (3-4 weeks):
Reporting:
Monitor campaign effectiveness and gain confidence as you track meetings, free trials, signups, and other engagement through page analytics & heat-mapping.
Testing and Hand Off:
We stick around for two testing cycles, then build a testing roadmap and train your team to manage it independently into the future. No long-term contracts you can't get out of.
• Buyers business case in Figma (bonus: can be used for other channels and onboarding for vendors and new employees)
• 2x paid media account audits of your choice
• At least 4 landing page wireframes with finished copy in Figma
• Distribution strategy for the landing pages
• 2x landing page testing cycles and 6-12 month testing roadmap
Starting at $5,997 per month for a 3-month sprint. Prices depend on the number of products or segments targeted.
Calculate your cost here.
(Psst: If you have worked with Fletch within 6 months of starting an engagement with us, you get 10% off.)