Len Markidan
COO, Podia
Week 1: Get in Front of Your Buyers
I start by getting you in front of your ideal buyers fast and often.
Based on a one hour interview with you, I'll write and schedule a series of strategic broadcast emails designed to build trust and keep your brand top-of-mind. These aren't just newsletters listing out updates – they’re problem focused, helpful emails. Clients typically see above average growth on send days vs non-send days once these are running.
Weeks 2-4: Plug Your Biggest Leaks
Next, I identify and fix your biggest lifecycle gaps. Whether it's a welcome sequence that isn't converting, a lack of an annual upgrade path, or missed expansion revenue opportunities, I focus on the holes that are costing you the most money. I don't try to fix everything, just plug the most critical leaks to make a significant impact on your revenue.
• 27 broadcast emails written and scheduled
• 3 key lifecycle sequences written and uploaded to your ESP
• Implementation in your existing tools—no new platforms required
• 4-week turnaround from start to finish