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Messaging & Go-to-Market Strategy

More Than Said

More Than Said is a solo PMM & GTM consultancy run by Shannon Kearns. She helps companies bring new products to market successfully, especially those launching their first product or lacking internal resources to execute effectively. From positioning and go-to-market planning to campaign execution and performance tracking, Shannon provides end-to-end strategy, planning, and execution to ensure your launch hits its target KPIs and delivers measurable results.

"Shannon is an exceptionally bright Product Marketing Consultant who went above and beyond expectations to help bring two product launches to life. She dove deep into our business - mastering the product, market landscape, ICPs, messaging architecture, and launch mechanics...If you need a strategist who can seamlessly connect sharp storytelling to measurable demand gen impact (and actually deliver on it) she's the one you need."

Celeena Sayani

VP Demand Generation & Brand, Radiant Health

Process Overview

For product launches, I act as an extension of your team. I'm in the weeds with you, strategizing and executing.

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1. Discovery & Assessment – I start by understanding your product, market, target audience, internal team dynamics, and business goals through stakeholder interviews and research to identify what success looks like for your launch.

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2. Strategy Development – I create a comprehensive launch strategy that includes positioning, messaging, target customer profiles, competitive analysis, and go-to-market activation with clear KPIs.

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3. Launch Planning – I build a detailed launch roadmap with timelines, channel strategies, campaign plans, budget allocations, and resource requirements to execute the launch.
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4. Execution Support – I work alongside your team to implement the launch plan, coordinating across marketing, sales, product, and other functions to ensure everything runs smoothly.

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5. (Optional) Performance Tracking & Optimization – For most clients, I stay on post-launch to monitor KPIs, analyze performance data, and make real-time adjustments to maximize results and hit your targets.

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Deliverables & Pricing
Deliverables will vary, client by client, but here are the primary outputs of a launch project with me:

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Product positioning and messaging framework
Target customer profiles and segmentation analysis
Competitive landscape analysis
Go-to-market strategy document
Launch timeline and project plan
Multi-channel campaign plans (email, social, PR, etc.)
Internal training material
Sales enablement materials and talking points
Launch day execution checklist
KPI dashboard and performance reports
Post-launch analysis and recommendations

Starting at $10,000

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